Bachelor of Individualized Studies

Bachelor of Individualized Studies with
Minors in Sports Marketing and Journalism & Mass Communications

This program is designed for students interested in the careers of sports journalism, sports broadcasting, or sports promotions and marketing. The program satisfies requirements for minors in both Sport Marketing and Journalism & Mass Communications while providing practical experience in mass media including; print, broadcasting, marketing, advertising, and photojournalism.

Minor in Sport Marketing (18 credits)

Required Courses (9 credits)

• MKTG 454, Sports Marketing
• MKTG 491, Sports Marketing Management
• BLAW 313, Sports Law

Upper-Division Course Options (9 credits)

• ECON 406, Economics of Sports
• MKTG 303, Principles of Marketing
• MKTG 311, Consumer Decision Processes
• MKTG 312, Personal Selling
• MKTG 314, Advertising Strategy
• MKTG 317, International Marketing
• MKTG 453, Sales Management
• MKTG 459, Promotion Management

Minor in Journalism & Mass Communications (18 credits)

Lower Division requirements (9 credits)

• JOUR 105G, Introduction to Mass Communications
• JOUR 110, Introduction to Mass Media Writing
• JOUR 210, Print Newswriting

Upper-Division Course Options (9 credits)

• JOUR 300, Introduction to Advertising
• JOUR 302, Broadcast Studio Operations w/Lab
• JOUR 314, Television Reporting
• JOUR 319, Basic Photography for the Journalist
• JOUR 320, Photojournalism
• JOUR 374, Principles of Public Relations
• JOUR 377, Mass Media Ethics
• JOUR 460, Sports & Media in Contemporary Society
• JOUR 476, Public Relations Cases and Problems
• JOUR 493, Mass Communications Law

Note: All minors must be approved by the respective department and/or college.