Skip navigation.
New Mexico State University

Bachelor of Individualized Studies

Bachelor of Individualized Studies with
Minors in Sports Marketing and Communication Studies

This program prepares students for careers in sports marketing and promotions and satisfies requirements for minors in Sport Marketing and Communication Studies.

Requirements Credits
General Education Requirements (35 cr.)  
COMM 265G, Principles of Human Communication 3
See catalog for course listings. 32
Upper Division Requirements (54 cr.)  
Viewing A Wider World 6
Sports Marketing 18
Journalism and Mass Communications 9
Additional upper division 21
Additional Requirements (39 cr.)  
Electives and/or minor requirements 39
Total credit hours 128

Minor in Sport Marketing (18 credits)

Required Courses (9 credits)

  • MKTG 454, Sports Marketing
  • MKTG 491, Sports Marketing Management
  • BLAW 313, Sports Law

Upper-Division Course Options (9 credits)

  • ECON 406, Economics of Sports
  • MKTG 303, Principles of Marketing
  • MKTG 311, Consumer Decision Processes
  • MKTG 312, Personal Selling
  • MKTG 314, Advertising Strategy
  • MKTG 317, International Marketing
  • MKTG 453, Sales Management
  • MKTG 459, Promotion Management

Minor in Communication Studies (18 credits)

COMM 265G, Principles of Human Communication (3 cr.)

6 credits from:

  • COMM 370, Organizational Communication
  • COMM 376, Communication and Culture
  • COMM 384, Interpersonal Communication

9 credits from:

  • COMM 253G, Public Speaking
  • COMM 285, Survey of Communication Theory
  • COMM 305, Communication Research Methods
  • COMM 351, Persuasion Theory and Practice
  • COMM 353, Advanced Public Speaking
  • COMM 377, Conflict Management
  • COMM 425, Small Group Communication
  • COMM 435, Psychology of Human Communication
  • COMM 440, Political Communication
  • COMM 450, Technologies of Human Communication
  • COMM 465, Nonverbal Communication
  • COMM 470, Leadership Communication
  • COMM 475, International Communication
  • COMM 480, Health Communication
  • COMM 490, Independent Study
  • COMM 491, Selected Topics

Note: All minors must be approved by the respective department and/or college.

  • NMSU College of Extended Learning
  • (575) 646-8231 or (800) 821-1574 | Fax: (575) 646-2044
  • Milton Hall 185
  • MSC 3CEL/ P.O. Box 30001, Las Cruces, NM 88003-8001